Organisational Development & Consulting

About Us

Quality Partnerships for Organisational Change

StrengthsTransform™ is the leading CliftonStrengths solution in Singapore.

We have reached more than 25,000 clients in Singapore, Malaysia, Vietnam, China and Hong Kong.

We design and implement Organisation Development (OD) solutions for Professional Development, Team Building & Strengths-Based Leadership.

We have a team of 9 in-house consultants (5 Gallup-Certified Coaches) and more than 40 associates (ST-Certified Coaches) who deliver effective and engaging Strengths solutions.

Poh Yeang Cherng

Poh Yeang Cherng

Founder & Director
Gallup-Certified Coach
  • Masters in Mass Communication
  • Gallup-Certified Strengths Coach
  • Strengths Strategy® Certified Coach
  • Lego® Serious Play® Certified Facilitator
  • Entrepreneurial Profile 10® Coach
  • DISC & TICS Accredited Coach
  • Advanced Certificate in Training & Assessment

Mr. Poh Yeang Cherng is Principal Consultant at Amplitude Consulting & Kingmaker Leadership Institute. He holds a Masters of Mass Communication and is a certified coach with CliftonStrengths®, People Acuity®, and Strengths StrategyTM. He has more than 20 years of professional & leadership experience in multinational corporations, non-profit & faith-based organisations.

Yeang Cherng is also founder of StrengthsTransform™. This suite of strengths-based diagnostic & training solutions has impacted more than 30,000 Singapore clients in the past 9 years, particularly with entire organisations in Education & Healthcare sector. He also spearheaded the 1st ASEAN Strengths Education Summit in 2016 and is actively engaging key schools in China, Vietnam & Malaysia.

Yeang Cherng is passionate about helping individual clients improve their performance & engagement. He also partners with teams to improve collaboration & transform organisation culture. With his signature CliftonStrengths® Achiever | Ideation | Relator | Strategic | Analytical | Learner, he brings a unique edge in consultation & design of interventions that serve to address both foundational issues & aspirational goals.

Tan Hee Guan

Tan Hee Guan

Principal Consultant
Gallup-Certified Coach (Platinum)
  • Gallup-Certified Strengths Coach (Platinum)
  • Certified Advanced Behavioural Analyst
  • Entrepreneurial Profile 10® Coach
  • Certified Administrator of the Strong Interest Inventory
  • Post Graduate Diploma in Education

Mr. Tan Hee Guan, a PSC scholar, is Director & Principal Consultant at Kingmaker Leadership Institute. He is one of the first two Gallup-certified Strengths Coaches (Platinum) in the Asia-Pacific region. He is the world’s pioneering coach for Gallup’s Entrepreneurial Profile 10. In the past 9 years, Hee Guan has brought the strengths movement to more than 10,000 students and educators in Singapore. He spearheaded the 1st ASEAN Strengths Education Summit 2016, impacting more than 300 educators & students from Singapore, Malaysia, Indonesia & Thailand.

Hee Guan is especially passionate about using strengths to train leaders & build teams for peak performance. He consults extensively with school & business leaders to establish initiatives & structures to develop potential. Hee Guan pioneers strengths-intervention programmes for Parent-Teens & married couples.

With Hee Guan’s signature CliftonStrengths® Command | Strategic | Activator | Futuristic | Relator | Maximizer | Significance, he thrives on leading large-scale crisis relief efforts. He has led teams of adult & youth volunteers during the SARS crisis (2003, National University of Singapore), Tsunami crisis (2005, Meulaboh, Aceh) & Sichuan Earthquake (2008).

Hee Guan built his leadership foundation as an officer in the Boys’ Brigade. As a chaplain, he catalysed the birth of more than 10 Boys' & Girls' Brigade companies. He has also conducted leadership development for more than 3000 university scholars between 2003 to 2009, specialising in cultural transformation on university campuses.

Loh Wen Wei

Loh Wen Wei

Principal Trainer
Gallup-Certified Coach
  • Gallup Certified Strengths Coach
  • Bachelor of Arts in Tourism & Events, Management & Marketing
  • Advanced Certificate in Training & Assessment (ACTA)

Mr. Loh Wen Wei is a highly engaging speaker and trainer, recognised for his ability to engage participants creatively and a genuine, ground-up approach. He excels in the design of experiential learning activities to facilitate effective learning. Notable clients include Hilton Group, Toyota, SingHealth, Gemilang Coachwork, Ngee Ann Polytechnic & Singapore Juvenile Homes.

Wen Wei’s signature CliftonStrengths® Strategic | Woo | Ideation | Maximizer | Individualization | Communication lends him a unique ability to win over clients quickly and bring out the best in everyone. He shines with his confident engagement of Executives & Management alike. In the past 9 years, he has trained more than 1,500 adults and 10,000 youths using CliftonStrengths®, StrengthsExplorer® and other related strengths profiling tools.

Wen Wei also stands out in his passion to nurture young people and at-risk youth. He was a recipient of the most prestigious Boys’ Brigade (BB) Founders’ Award in recognition for his all-round development in social, spiritual, educational & physical aspects in BB life. He was also appointed as Student Marshal President in Presbyterian High School in recognition of his outstanding leadership.

Chow Kia Meng

Chow Kia Meng

Director, Talent & Partnership Development
Gallup-Certified Coach
  • Gallup-Certified Strengths Coach
  • Lego® Serious Play® Certified Facilitator
  • Bachelor of Science (Honours) PE, Sports Science and Management

Mr. Chow Kia Meng is the former Head of Admissions & International Students in Raffles Institution, the oldest and most prestigious school in Singapore. He has been in the schools’ scene for over 30 years as a Senior Education Officer. This wealth of experience includes being part of the pioneering team, starting up an award-winning Raffles Institution Boarding School. He has taught, coached and mentored over thousands of local and international students who were under his care. This includes teaching Character and Leadership Education for many years and training many generations of youths in leadership camps.

Kia Meng is a Gallup-certified Strengths Coach. He is passionate about nurturing and developing others, likes building people and teams to be at their best. Kia Meng’s signature CliftonStrengths® are Maximizer | Arranger | Developer | Individualization | Responsibility. He looks towards identifying people’s strengths and unique qualities. He encourages all to discover their strengths, coaches them how to live in their strengths, in order to build stronger, fulfilling and meaningful lives.

He is skilled in Strategic Planning, Leadership Development, Organizational Development, and Programme Management.

Kia Meng is an Associate Member of the Pathlight School Board. This is a unique school, set up by the Autism Resource Centre, for higher functioning children with autism.

Benjamin Aw

Benjamin Aw

Programme Director
Leadership & Communication

Mr. Benjamin Aw is a highly experienced trainer & senior consultant who have coached more than 30,000 youths and adults since 2009. He is experienced in conducting leadership, career, design thinking, and project management training. He excels particularly in facilitation workshop and is a member of the International Association of Facilitators (IAF) since 2017. As a founding member and Secretary-General of the Career Development Association of Singapore (CDAS) since 2018, Benjamin is also involved in coaching many clients for job development and career repositioning.

Learn more about Benjamin’s Top 5 Talent Themes: Futuristic | Connectedness | Strategic | Learner | Relator

Wong Yueh Ping

Wong Yueh Ping

Manager
Administration & Operations

Ms. Wong Yueh Ping is a certified StrengthsTransform™ Career Advisor and uses Gallup tools such as CliftonStrengths® & Q12 to coach managers for employee engagement. She is also an accomplished trainer with more than 15 years of corporate experience. She is a Facilitator for Foundation of Organisation Learning and also conducts regular workshops for Quality Assurance.

Learn more about Yueh Ping’s Top 5 Talent Themes: Learner | Achiever | Maximizer | Harmony | Analytical

Jasmine Khoo

Jasmine Khoo

Manager
Outreach & Solutions

Ms. Jasmine Khoo is a certified StrengthsTransform™ Youth Developer and holds an Advanced Diploma in Counselling Psychology. She has marketed, outreached & consulted over 200 schools & organisations over the past 7 years, impacting over 60,000 students & professionals. She is adept at providing professional consultations to value-add holistic development, in a variety of subject matters including strengths, communication & leadership development. She strives to bring service excellence and to provide hassle-free consultative process from sales to operations.

Learn more about Jasmine’s Top 5 Talent Themes: Learner | Input | Empathy | Achiever | Intellection

Dean Martin

Dean Martin

Manager
Sales & Training

Mr. Dean Martin is an experienced trainer & facilitator with an outstanding track record over the past 10 years. Armed with several qualifications, he is a Certified Behavioural & Career Consultant, Process Facilitation Trainer, Certified SCRUM Master and AGILE Product Owner, and a Certified Start Reverse Customer Service Excellence Trainer. In addition to his qualifications, his work experience prior to facilitation and training, across industries, allows him to communicate effectively with people from every level in the organization, from senior managers to operations staff. Being an expert in gamification and experiential learning design, he has a definitive edge in delivering fun and interactive programmes which are sure to meet any organizations objectives.

Learn more about Dean’s Top 5 Talent Themes: Activator | Strategic | Competition | Ideation | Learner

David Gil

David Gil

Programme Manager
Lead Trainer

Mr. David Gil is a highly effective communicator and trainer, and experienced in both youth and professional development. In a short span of 5 years, he has already impacted more than 16,000 youths and young adults. He excels in content mastery, curriculum designing, and ideating experiential activities. He is also adept at overcoming any potential problems during workshops, helping participants understand key concepts with scaffolded curriculum and concise explanations while his charismatic nature allows him to build rapport with them easily.

Learn more about David’ Top 5 Talent Themes: Intellection | Belief | Restorative | Connectedness | Input

Joelyn Lim

Joelyn Lim

Programme Manager
Lead Trainer

Ms. Joelyn Lim dedicates herself to empowering others through walking and working with them. Being in the professional training and coaching community places her in an active role in people development in terms of personal effectiveness & mastery, leadership training, life skills & character building. She is accredited as a Certified Behavioural and Career Coach, conferred by The Institute for Motivational Living (US). As a trainer, she is adept at uncovering the strengths, aptitudes and behavioural preferences of her participants, which serves as an advantage when training and coaching them. Her winsome charm and social grace allows her to establish rapport effectively with her participants.

Learn more about Joelyn’s Top 5 Talent Themes: Connectedness | Communication | Arranger | Woo | Belief

Shayln Wong

Shayln Wong

Programme Manager
Lead Trainer

Ms. Shayln Wong has trained, mentored, and coached thousands of youths and educators in Singapore. Holding a Diploma in Special Education (NIE) & a Certification in Autism (Autism Resource Centre), she specialises in using the CliftonStrengths® tool to coach people with Special Needs, in areas of empowerment, career guidance and integration into the community. As a Programme Manager, Shayln is exceptionally energised and effective at coordinating multiple projects at once, ranging from small teams to the entire school cohort with high client satisfaction. Her ability to create easy-to-follow and scaffolded processes allows participants to seamlessly complete the entire learning process.

Learn more about Shayln’s Top 5 Talent Themes: Discipline | Responsibility | Harmony | Connectedness | Consistency

Emmy Lu

Emmy Lu

Consultant
Outreach & Solutions

Ms. Emmy Lu holds a Bachelor’s Degree in Communications and New Media (Honours) from National University of Singapore, where she developed a strong interest in written and visual communication. She is especially adept in and brings with her a variety of experience in marketing, social media and content programming roles. Complementing her outreach efforts, she strives to build long-term & genuine connections with clients through offering customised and efficient consultation service, such as designing programmes to meet client needs. With her cheerful demeanour, she enjoys bringing value and positivity as a workshop facilitator.

Learn more about Emmy’s Top 5 Talent Themes: Empathy | Positivity | Adaptability | Intellection | Includer

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